“OurROIwasreturnedtwotimesoverandstillplentyofleadstocapture.Ifyou'reonthefence,getoffandhiretheseguys.Theyknowtheirstuffandhaveamazingcommunicationandexecution.”
Justin Heady · Owner, J&J Boat Services
Fill the slip before the season moves on.
Boaters book marinas fast. More than half decide within a week of departure, and one in five decide within a day. A boater moving that quickly isn't waiting for a referral to reach them.
Paid ads put your marina in front of that boater in the moment they're deciding, on the channel they're already using, instead of hoping a referral lands before the slip fills elsewhere.
Source: marina booking behavior data via Marina Dock Age and Storable Marine industry resources; local search behavior via Think with Google.
Deliverables, framedfor a marina.
Every channel reaches a different boater at a different moment. Google Ads is intent marketing, showing up the moment a boater is actively searching. Meta, YouTube, and LinkedIn are disruption marketing, putting your marina in front of boaters before they've started looking. Once we've audited your marina and your market, we recommend the channel, or the mix, your budget should be on, and exactly why.
Google Ads, for boaters searching right now. Show up at the top of the page the moment a boater searches for a slip, haul-out, or dock near them. This is intent marketing, they're already looking.
Meta Ads (Facebook & Instagram), for boaters before they search. Put your marina in front of boaters browsing before they've started looking, with the visuals to stop the scroll. This is disruption marketing, earning attention rather than catching it.
YouTube Ads, for recognition over time. Build recognition with boaters watching boating content, so your marina is the name they already know when they need a slip.
LinkedIn Ads, for reaching people by role. Reach brokers, surveyors, and fleet managers by role and company, not just by audience.
Budget management and monthly reporting. A plain-language report every month showing leads by channel, cost per lead, and where the budget went.
Creative and copy, on every channel. Strategy, setup, copywriting, and creative on whichever channels we recommend. No extra production fee.
From plan to performance.
Plan
We audit your marina, your market, and your competitors, then recommend the channels and budget that fit your goals. You see the plan before anything runs.
Launch
We build the campaigns, write the copy, set up the creative and targeting, and wire up clean tracking, so every inquiry is counted from day one.
Optimize
We manage the budget, scale what's working, cut what isn't, and report on the leads and cost behind every channel, every month.
Ready to closethe gap?
Start with a conversation. Share where you are and what you are trying to achieve, and we will take it from there.
We reply within 1 business day. All submissions go directly to Justin.
