Different buyers,different searches.
A charter guest types the destination and the boat. An owner choosing a refit yard reads, compares and asks around for weeks. A captain looking for a part searches the exact model number. A buyer shortlisting a yacht broker checks the reviews, then the website, and some also put the question to ChatGPT, Perplexity or Gemini.
Marine SEO is the work of being the clear answer on each of those paths. It covers how Google reads your website, the pages you publish for each service, who links to you, how you appear on Google Maps, and what AI tools say when someone asks about you.
Search volume in marine is small compared with consumer categories, so the work comes down to precision. We target the specific searches that come right before an inquiry.
What marine SEO covers.
One plan, run by one team. Which of these comes first depends on where you start.
Technical foundations
Google has to crawl, read and index your site before anything else counts. We fix speed, mobile behavior, indexing and structured data, and set up Search Console and Analytics so every change can be measured.
Pages written the way buyers search
A page for each service you sell, titled and written in the words your buyers type. We map each page to the search it should answer, then rework headings, titles and internal links to match.
Content that answers real questions
Articles that answer what buyers ask before they shortlist a yard, a broker or a supplier. They're written to rank on Google and to be quoted by AI tools, and published on your site every month.
Authority and links
Links and mentions from sites your market already trusts: industry publications, directories, associations and partner businesses. A relevant marine mention carries more weight than a pile of generic ones.
Google Maps and local listings
For businesses that win work from a defined area, we rebuild your Google Business Profile, post to it regularly, and keep your name, address and phone number consistent across the directories that matter.
AI search visibility
ChatGPT, Perplexity, Gemini and Google's AI answers draw on what's published about you across the web. We structure your site so they can read it clearly, and on Authority Search we monitor how they describe you against the competitors you name.
Reporting
A plain English report each month covering what shipped, what moved and what comes next.
Built around how you win work.
Established companies
Builders and manufacturers, refit yards, brokerages working several markets, suppliers, product brands and software companies that sell nationally, internationally or through dealers. The work is Authority Search: full SEO and AI search visibility, authority content every month, and a benchmark against the competitors you name.
Businesses that win work from a defined area
Marinas, charter operators, detailers, repair and service businesses and yacht management companies whose inquiries have to come from a particular place. The work leans on Google Maps, your Business Profile and local listings, alongside the technical and content work above. Ask us about local SEO.
Not sure which fits? It comes down to two questions: what do you sell, and who do you sell it to? We'll work it out together on a call.
Prefer marketing built around your sector? See yacht broker marketing and marina marketing.
What happens in the first 30 days.
Audit
A visibility audit before any work starts: technical health, where you rank today, what AI assistants say about you, and how you compare with the competitors you name.
Foundations
We fix what stops Google reading the site, add structured data, and rework titles, headings and internal links across your priority pages.
Build
Authority content and link work begin. The first report shows where you stand now against where you started.
Ready to closethe gap?
Start with a conversation. Share where you are and what you are trying to achieve, and we will take it from there.
We reply within 1 business day.
