“OurROIwasreturnedtwotimesoverandstillplentyofleadstocapture.Ifyou'reonthefence,getoffandhiretheseguys.Theyknowtheirstuffandhaveamazingcommunicationandexecution.”
Justin Heady · Owner, J&J Boat Services
Reach the buyer while the listing is fresh.
A serious buyer shortlists a handful of boats and brokers fast, and a listing that sits loses leverage with every passing week. The buyer deciding this month is already searching, browsing, and asking around.
Paid ads put your brokerage in front of that buyer in the moment they're deciding, on the channel they're already using, instead of hoping a referral lands before they sign with someone else.
Source: Google Ads search volume data via DataForSEO, July 2026; local search behavior via Think with Google; LinkedIn B2B research.
Deliverables, framedfor a brokerage.
Every channel reaches a different buyer at a different moment. Google Ads is intent marketing, showing up the moment a buyer is actively searching. Meta, YouTube, and LinkedIn are disruption marketing, putting your listings in front of buyers before they've started looking. Once we've audited your brokerage and your market, we recommend the channel, or the mix, your budget should be on, and exactly why.
Google Ads, for buyers searching right now. Show up at the top of the page the moment a buyer searches for a boat type, brand, or broker near them. This is intent marketing, they're already looking.
Meta Ads (Facebook & Instagram), for buyers before they search. Put your listings in front of boaters browsing before they've started looking, with the visuals to stop the scroll. This is disruption marketing, earning attention rather than catching it.
YouTube Ads, for recognition over time. Build recognition with buyers watching boating and yacht-tour content, so your brokerage is the name they already know when they're ready to buy or sell.
LinkedIn Ads, for reaching people by role. Reach fellow brokers, dealers, surveyors, and industry buyers by role and company, not just by audience.
Budget management and monthly reporting. A plain-language report every month showing leads by channel, cost per lead, and where the budget went.
Creative and copy, on every channel. Strategy, setup, copywriting, and creative on whichever channels we recommend. No extra production fee.
From plan to performance.
Plan
We audit your brokerage, your market, and your competitors, then recommend the channels and budget that fit your goals. You see the plan before anything runs.
Launch
We build the campaigns, write the copy, set up the creative and targeting, and wire up clean tracking, so every inquiry is counted from day one.
Optimize
We manage the budget, scale what's working, cut what isn't, and report on the leads and cost behind every channel, every month.
Ready to closethe gap?
Start with a conversation. Share where you are and what you are trying to achieve, and we will take it from there.
We reply within 1 business day. All submissions go directly to Justin.
